According to a Google Temasek study, e-Commerce sales are slated to hit US $88 billion in the next 8 years. The entry of Amazon and Alibaba in the Southeast Asian e-marketplace is further proof of the e-Commerce potential in this region. While this provides plenty of opportunities for businesses to grow — there’s also more competition than ever. Launching a successful e-Commerce venture takes more than connecting a valuable product or service with the right audience.
This white paper, authored by Lucy McCabe, President of OgilvyRED Asia Pacific, and Hemanth Magal, Vice President of E-Commerce, OgilvyRED Asia Pacific, outlines key principles and strategies to help you ride this wave and come out on top.
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