Apple's Takedown Of Handbags
Part of our series with L2on 13 November, 2015
The average consumer spends 40 minutes a day on Facebook and Pandora, more than on any other online destination. But winning in tech doesn’t mean cutting into those minutes. A few tech companies that are used for less than a minute per day have become billion-dollar businesses, from appointment maker ZocDoc to meal deliverer HelloFresh.
A winner: parents. Netflix is rolling out five-minute versions of popular children’s shows to help parents lull their kids to sleep – but that strategy could backfire when the little ones realize they are being duped.
A loser: the handbag sector. As Apple becomes a luxury brand, Coach, Tumi, Kate Spade, and Michael Kors are seeing their stock tumble.
Another loser: religion. The U.S. public is slowly becoming less religious. Fewer pray daily or attend weekly services compared with their older counterparts.