Part of our series with L2
Digital
Why Should Brands Follow Teens?

The best forward-looking indicator for brands? What teens are into. This year, it’s Chick-fil-A, Nike, and Snapchat.

Loser: Apple, which convinced 90 million Americans to buy iPhones but can’t make them use those phones to pay for products.

Winner: road safety as ride-hailing apps prevent deaths from drunk driving.

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