When it comes to waste separation, most people have accepted its importance, but not their own responsibility. A light-hearted yet powerful film from Hindustan’s Unilever and Ogilvy Mumbai brings that responsibility to our doorsteps, literally. ‘The Bin Boy’ leans on a disruptive and fun-filled vibe to drive home the seriousness of the message. It revolves around a unique protest by a young boy that garners a lot of attention, and highlights the importance of segregating wet, dry and hazardous waste separately, every day.