Staff Writer
Brand Strategy
2021 Singles’ Day Insights: Brand Building in the New Consumer Era

Once a tongue-in-cheek celebration for the uncoupled, Singles’ Day has over the past 12 years evolved into a true social phenomenon with refined commercial mechanisms. With multi-platform competition, multi-content co-creation and multi-technology applications, this year more than ever, the event has become a competitive battlefield for brands and a litmus test for retailers and their ability to stand out in the new consumer era.

Click here to download a PDF copy of the 2021 Singles’ Day Insights flash report.

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