Millions of children in India were routinely washing their hands with water alone. To make soap part of their regular routines, we had to get creative…

The award-winning Behavioural Science Annual is back for 2022.

We’re delighted to invite you to download the latest version of the Behavioural Science Annual – a collection of case studies filled with social interventions and applied behavioural science. This year the Annual is truly global, meaning you’ll find a whole collection of international cases, from:

• Tackling childhood malnourishment in Andean communities
• Incentivising COVID-19 vaccination among Chicago youth
• Reducing drink driving on Australian country roads
• Creating the habit of hand washing with soap in rural Indian schools
• Addressing the high drop-off rates of stem-cell donors
• Preventing hidden hunger in West African countries
• Reducing food waste by redesigning bread packaging
• Giving new life to the end slices of a loaf
• Making the health benefits of Yogurt+ attractive and understandable
• Fighting night crime in Melbourne’s darkest streets
• Tackling overcrowding in French train stations
• Reducing waste being dumped outside of bins in London’s borough of Westminster

So download it now and share it with your friends and colleagues.