Can personalized ads and privacy coexist?

EVENT DETAILS

Be a part of the discussion

Join IAB Executive Chairman Randall Rothenberg, Subprime Attention Crisis Author Tim Hwang, and eMarketer Principal Analyst Nicole Perrin for a wide-ranging discussion and audience Q+A on the future of advertising, privacy, and the internet as we know it.

What you’ll learn

Does the value provided to businesses and consumers by relevant ads come at a cost to consumer privacy?

Do consumers understand how personalized ads and privacy interact?

Who or what is responsible for educating consumers about privacy and personalized ads?

What would a world without personalized ads look like today? 

Why this topic

As the use of personalized advertising has grown, so too have concerns about its impact on consumer privacy. The advertising industry is grappling with how to understand and adapt to these concerns while still being able to effectively reach consumers. This debate will explore the impact of personalized advertising, the future of privacy, and how the digital economy is likely to look years from now.

Our Speakers

Nicole Perrin is a principal analyst at eMarketer, an Insider Intelligence brand, who covers the US digital ad market, including spending trends, programmatic media buying, retail media trends, and market share among major digital ad sellers. Perrin has also researched consumer attitudes toward advertising and previously edited the eMarketer Daily Newsletter and related media properties, covering the broader digital marketing and media landscape from a data journalism perspective. 

Randall Rothenberg is the Executive Chair of the Interactive Advertising Bureau, the trade association for digital media and marketing in the United States. From 2007 to 2020, Rothenberg led the IAB as President and CEO and helped develop technical standards, regulation, research, and professional development programs to protect privacy, foster brand and media revenue growth, improve data security, and reduce supply chain friction in the digital marketing industry. Previously, Rothenberg was the CMO and Senior Director of Intellectual Capital at Booz Allen Hamilton. Earlier in his career, Rothenberg spent 6 years at the New York Times as a tech editor, politics editor, daily advertising columnist, and media and marketing reporter. He is the author of four books, including Where the Suckers Moon: An Advertising Story.

Tim Hwang is a researcher and author of Subprime Attention Crisis: Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet. He is the former director of the Harvard-MIT Ethics and Governance of AI Initiative, and previously served as the global public policy lead for artificial intelligence and machine learning at Google. His work has appeared in the New York Times, the Washington Post, Wired, the Atlantic, and the Wall Street Journal, among other publications. He currently llives in New York City.

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