• 2021 Singles’ Day Insights: Brand Building in the New Consumer Era

    Once a tongue-in-cheek celebration for the uncoupled, Singles’ Day has over the past 12 years evolved into a true social phenomenon with refined commercial mechanisms. With multi-platform competition, multi-content co-creation and multi-technology applications, this year more than ever, the event has become a competitive battlefield for brands and a litmus test for retailers and their ability to stand out in the new consumer era.