• Driving Impact in Consumer Health

    With practical insights, learnings and tangible examples from the Asian markets, Ogilvy Health’s latest paper aims to help brands navigate the shift towards online wellness resources, demystify complexities around evolving health needs and explore how to leverage data and insights to create effective strategies and drive impactful consumer and patient-centric marketing. 

  • Patient-Centric Marketing: Leveraging Empathy and Data to Improve Care

    Many patients have shifted their care journey online: it is estimated that 50% of patients will use digital health tools and about 91% of consumers would use digital health services if the costs were covered by an employer or insurance provider, creating huge potential to tap into data to improve care. As a result, more digital disruptors succeed in healthcare, better service experiences are on offer, and patient expectations of healthcare are on the rise.