Welcome back to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees.

For this episode, host Paolo Mercado is joined by Global Brand Vice President of LUX Severine Vauleon, who is spearheading a campaign to highlight the impact of casual sexism faced by women in their everyday lives.

Severine talks about her work with LUX, their campaign to spotlight casual sexism, and how as one of Unilever’s most progressive leaders, she is pivotal to transforming LUX into one of the world’s most used and best loved beauty brands.

Listen to the full episode here.