The pandemic has had a crippling effect on the economy, particularly smaller businesses. Big brands, with their deep pockets and ad spends are more equipped to fight back, but local businesses and stores do not have that luxury. Ogilvy India and Cadbury Celebrations worked together to lend a helping hand to small businesses struggling during the pandemic with last year’s Not A Cadbury Ad. The data-driven campaign is back, this time using machine learning to created advertisements that doubled as ads for Cadbury and thousands of local businesses—featuring Bollywood star Shah Rukh Khan.
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