Ogilvy India and Mondelez International Cadbury Celebrations are helping make Diwali sweeter for street hawkers by empowering them. #ShopsForShopless is a campaign that aims to support street hawkers who have no permanent stores by creating virtual stores for them. Ogilvy partnered with DeltaX to develop a tech platform which can help connect buyers to hawkers near them. The tech enabled solution connects at an emotional level with millions of customers, inviting them to scan the box to connect with hawkers near them and help make their Diwali sweeter.