Ogilvy was the most-awarded agency at the 2023 Influencer Marketing Awards for the fifth consecutive year, taking home a total of 23 awards on the night. Our teams in APAC contributed 5 of those accolades, with 2 Gold, 1 Silver and 2 Bronze awards in categories spanning across Fashion & Beauty, Food & Drink, Health & Fitness, and Influencer Partnership.

The strength and global scale of Ogilvy’s Influence team was on full display as each region (NA, EMEA, LATAM, APAC) was awarded Gold for Best Influencer Partnership Strategy. Notably, Ogilvy Australia and KFC Australia took home the top prize in the Most Effective Collaboration or Partnership category for “KFC Degustation.”

Below is a detailed list of Ogilvy’s wins in APAC:

GOLD ?️ Best Influencer Partnership Strategy APAC — MSD Road to Zero HPV (by Ogilvy Singapore and Ogilvy Health)
GOLD?️ Most Effective Collaboration or Partnership — KFC Degustation for KFC Australia (by Ogilvy Australia)
 
SILVER ? Best Fashion & Beauty Campaign — BalaBala for Gu Yu, China’s First Virtual Influencer for Girls (by Ogilvy Shanghai)

BRONZE? Best Food & Drink Campaign — KFC Degustation for KFC Australia (by Ogilvy Australia)
BRONZE? Best Sport, Health & Fitness Campaign — MSD Road to Zero HPV (by Ogilvy Singapore and Ogilvy Health)

Commenting on the wins, Julianna Richter, Global CEO of Ogilvy PR, said: “Influence continues to be a major focus and force for modern marketing. We are proud that Ogilvy continues to be at the forefront with world-class talent, industry-leading commitments, and engaging work that create impact. We are incredibly grateful to all our clients for their continued partnership and to our teams around the world for their hard work, passion, and creative ingenuity.”