Back when he was at school in the 1990s, Josiah Chua says “everyone” had a Tamagotchi. The 31-year-old remembers how the playground buzzed with kids addicted to their digital pets.
Tag Archives: brand strategy
As organisations seek to integrate the massive flow of digital data into their brand strategy, they face a triple challenge to stay ahead.
: We are hardwired to enjoy music. It has the power to affect our brain. Here’s why determining what your brand sounds like will enhance customer love.
Most companies need to rethink how they build brands that do things that matter to their customers.