At the SGInnovate event in Singapore, advertising, behavioural science and AI experts gathered to discuss the role machine learning and big data will play in helping brands access consumer insights and overcome bias.
Tag Archives: Behavioural science
It’s also no secret that the more experience you have testing your thinking, the more you’ll know about what works and what doesn’t. A successful golfer doesn’t just go swanning off around the course… they dutifully spend time on the driving range first.
Ogilvy UK was on the ground all week collecting the latest trends from Advertising Week Europe. Here are nine key highlights from the week.
The brain is wired to keep us safe. Here are the barriers to taking risks, 5 ways to get round them and 5 risks worth taking!
Talks from best-selling authors and hands-on workshops highlighted O&M New York’s employee-focused day.