Andrew Staples, Global Editorial Director of The Economist Corporate Network, and Lucy McCabe, Managing Partner of Ogilvy Consulting Asia laid out the mega trends which will influence the way we all do business in 2020.
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Ogilvy Consulting’s Pierre Robinet talks to Money FM 93.8 over Christmas to share about his Live With Al report
Howie Lim and Bernard Lim speak to Pierre Robinet, founder of Live with AI & Senior Partner, Ogilvy Consulting Asia on how AI-enhanced human roles will emerge and how employees can focus on enhancing human skills to prepare for the future of work.
It’s telling how much a 44-acre block of city can reinvent itself for new cultures and economies over the course of a century.
The rise of data, new technologies and disrupters means that the advertising agency is almost unrecognisable from what it was as little as five years ago.
What will the world look like in 20 or 30 years, when society is built on data and digital technology? How will this wealth of information be used to inform and propel social and scientific progress and make our lives better?
Brands have undergone a few revolutions in their multi-hundred year lifetime. Two hundred years ago, a brand was a name and a trademark. In the 1900s, the idea of an emotional promise was added.
To paraphrase David Ogilvy, the secret to building a great agency is to surround yourself with people who are smarter than you are. If that’s the case, you want people like David Raichman on your team. At an age when the rest of us were still wondering what to do with our lives, David was pondering the mysteries of life itself.
S_HIFT is a unique collaboration between Ogilvy Consulting and global executive search firm DHR, to help businesses tackle a holistic approach to digital transformation. A series of events is planned across Asia.
It is no longer questioned that digital technology and readiness are necessary to power your communication with consumers. But there are multiple steps on that journey, and each brand is at a different level of maturity in this new era.
Preventing the manipulation of information and its dissemination on social media has become a vital priority for the public and private sector alike. Speaking at the 2019 Asia-Pacific StratCom, Pierre Robinet, Founder of Live With AI and Senior Consulting Partner at Ogilvy Consulting Asia, said that finding the solution will hinge on achieving the “right balance between regulation and empowerment.”