Preventing the manipulation of information and its dissemination on social media has become a vital priority for the public and private sector alike. Speaking at the 2019 Asia-Pacific StratCom, Pierre Robinet, Founder of Live With AI and Senior Consulting Partner at Ogilvy Consulting Asia, said that finding the solution will hinge on achieving the “right balance between regulation and empowerment.”
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Carla Hendra discusses what makes Ogilvy Consulting different from the traditional management consultants
In conversation with Carla Hendra, Worldwide Chief Executive of Ogilvy Consulting, she shares her views on the structural shifts going..
At the SGInnovate event in Singapore, advertising, behavioural science and AI experts gathered to discuss the role machine learning and big data will play in helping brands access consumer insights and overcome bias.
There is a new generation of consumers: by 2020, millennials’ spending power will overtake that of Gen X, and Gen Z is not far behind. The way these consumers behave and engage with brands is transforming business models, and the marketing required to convert them to loyal customers.
It’s also no secret that the more experience you have testing your thinking, the more you’ll know about what works and what doesn’t. A successful golfer doesn’t just go swanning off around the course… they dutifully spend time on the driving range first.
What does the future of the agency, and the advertising industry at large, look like? In a Campaign panel called ‘What’s your worth?’, marketing executives from both sides of the agency/client divide sat down together to explore the role of each player in an era of disruption, transformation and hybrid models.
How do you get your brand to soar, when all the customer really wants is the absolute lowest price? In an Aviation Festival Asia panel moderated by Ogilvy Consulting’s Managing Partner Lucy McCabe, airline marketers talked about how they are taking digital transformation to the skies.
It’s not always fun or easy to understand an automating, fissuring, hyper-globalising economy. It’s not always comfortable to consider that..
Speaking at the Galen Growth HealthTech CEO Summit, Ogilvy’s Lucy McCabe chaired a panel with Ogilvy Health & Wellness Chief Digital Officer
With the world’s largest advertiser, P&G, experiencing an increase in sales after cutting its digital budget by $140 million, a..