WPP was out in full force at the Cannes Lions International Festival of Creativity, with Mark Read leading at the helm.

Read told Campaign that he wanted WPP “to be seen visually along the beach on a par with Google, Facebook, Twitter and Spotify.”

The holding company held panels about creativity and the work everyday on its WPP-branded beach. Read, who was on a number of panels himself throughout the week, said he wants WPP to be seen as a creative brand.

Read the interview in full here.