The Japan Food Product Overseas Promotion Center (JFOODO) wanted to promote the eating of Japanese sushi to those in Hong Kong. But since Hong Kong is full of amazing cuisine, they would need a very good reason. We gave them 88 reasons through a compelling campaign, the hub of which was a website that was as informative, engaging and enticing as the sushi itself. Awareness of the campaign in Hong Kong reached 58% with purchase increasing an astonishing 25%.
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