This article was initially published on Campaignbrief.Asia.
Following on from the successful launch in June of ‘Anatomy of Effectiveness’, an Asian perspective has been added to the white paper, with top experts from Asia’s marketing industry drawing on their experience to give their views on how the ideas outlined in the report translate in the region.
Included in the report are a range of case studies of best in class marketing from around the region, relevant to each of the five lessons that will help change the way brands and agencies drive more effective engagement with Asian consumers.
WARC’s ‘Asia’s Anatomy of Effectiveness’ is available to download here.
to News Alerts