Staff Writer
Customer Engagement
Panel Discussion: The Role of Technology in Times of Crisis

Corrina Murphy, Chief MarTech Officer of Digital Transformation at Ogilvy and an esteemed panel spoke at the MarTech Summit about the role of technology in times of crisis.

The session will help you understand how technology has helped brands to stay relevant and to engage with their customers during the times of crisis, namely Covid-19. How the customer journey is affected and how the actual customer behaviour is changed while brands strived to point those changes through cutting edge technologies.

Other panellists include:

Louise Cummins, Marketing & Digital Innovations Director, H&R Block

Antoine Bouchacourt, VP Asia, Shootsta

Melita Teo, Chief Customer & Digital Officer, AIA Singapore

Watch the webinar here.

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