Luxury travel: but not as we know it
Staff Writeron 22 May, 2018
In this report we identify three key trends and look at shifts in how the luxury market is currently defined. These are all driven by consumer demands and have begun to reshape the industry model. For brands, the immediate necessity is to define what a unique ‘experience’ really is, and how you create offerings, services and platforms that deliver individualism at scale.
Download the Ogilvy Red luxury travel report here.