Ogilvy shares new digital transformation tool
This article was originally published on Bangkokpost.com.
Rune Soelvsteen, Senior Partner, Commerce, Ogilvy Asia, recently shared insights at the “Digital Transformation: Are Your Ready for the Future?” seminar held by American Chamber of Commerce in Thailand for its members and executives from leading companies and organisations across all industries. At the event, Ogilvy Group Thailand, one of the main sponsors of the event, participated in the discussion on “Marketing Maturity” and advised organisations to effectively start digital transformation by analysing their own capability in terms of marketing, technology, data and people, using the Ogilvy’s proprietary tool Marketing Maturity QuckScan. Joining him and speakers from other organisations is Saravan Dever (far left), Deputy Director, AmCham Thailand.