In a world where celebrity influencers can command six figure sums – often with debatable business impact – it has never been more important to define a new, strategic approach to finding influencers. Marketers have been talking about influence and influencers since the dawn of media, but today’s connected world has triggered a paradigm shift in who, what and where encourages consumers to recognize, choose or advocate brands.

In last week’s What’s Next webinar, led by Chris Walts, Associate Director at Ogilvy UK, we revealed how Ogilvy can help brands navigate the ‘wild-west’ of the influencer landscape and how brands can leverage new tools combined with clear strategic thinking pinpoint the influencer goldmine.

Below is the full presentation and recording of the webinar in its entirety: