Recent scientific advances and technologies are enabling health professionals to understand more about the human body than ever before. In addition, technology is empowering patients to take control of their own health, by monitoring and quantifying in order to improve it.

In the latest What’s Next webinar, we discussed how to navigate the future challenges and opportunities presented for both brands and consumers.

• The collective opportunity and challenge for health professionals and patients
• Data legitimizing and encouraging different wellness practices
• A new generation of medical professionals (data coordinators and lifestyle analysts)

See below for the full presentation deck and a recording of the full webinar, hosted by OgilvyRED’s Chief Futurist, Jess Kimball Leslie: