Ogilvy Malaysia has launched this new brand campaign for Colgate entitled #SMILESTRONGBERSAMA, Bersama meaning together, championing positive change within the community particularly during uncertain times.
The pandemic has already brought about significant damage to the nation and many people have had their livelihoods destroyed.
While Malaysia did fare well in flattening the curve with the pandemic, there are now seeing a second wave that has added to the overall feeling of uncertainty despite great efforts by everyone to rebuild and overcome.
Nizwani Shahar, Ogilvy Malaysia Chief Executive said: “The harsh reality of the unforeseeable future has left Malaysians anxious and lost. But some people have smiles that are strong enough to inspire the community. Creators, doers and game-changes who lead with optimism and harness the power of a smile to promote change. We want to tell their stories to the Malaysian people and invite them to join our efforts and #SMILESTRONGBERSAMA and spread positivity throughout our communities. We will get through these hard times together and come out stronger.”
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