News Bites

Google gives APAC news organisations $3.2 million to stem media decline

the aegis of the Google News Initiative Asia-Pacific Innovation
Challenge, Google will support 23 projects by media organisations
across 14 countries in the region with a total investment of US $3.2

in November last year, GNI aimed to strengthen digital innovation and
business models for news organisations across the region.

move comes after Google has faced accusations of hurting the
traditional business model of media owners, with allegations that the
firm takes the content of publishers for free while at the same time
having – along with Facebook – taken much of the global ad dollar

to marketing intelligence service WARC, of the $590.4 billion spent
on advertising worldwide last year, $144.6 billion (24.5%), went to
the Google and Facebook ‘duopoly’. WARC predicted a further
increase in this figure to $176.4 billion (28.6%) this year, which
meant the duopoly would receive a little over one in every four
dollars of adspend.

more at:

There are no comments

Add yours