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Marketing now the foundation of CX: Salesforce

Marketing is now the main cross-functional unit informing customer experience, according to Salesforce’s latest State of Marketing report.  Having surveyed more than 4,100 marketing leaders worldwide, the study, now in its fifth year, covers a wide range of functions, challenges and tools that marketers are faced with in today’s digital economy.

Read more at: https://www.campaignasia.com/article/marketing-now-the-foundation-of-cx-salesforce/450509

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