Staff Writer
News Bites
Ogilvy and KFC Philippines launches KFC Island

While we may not be able to visit KFC stores during lockdown, Filipino gamers will be able to visit virtually, through the most on demand virtual game right now, #AnimalCrossingNewHorizons.

Check out the cool KFC-themed areas

A mini-kitchen

KFC typography

11 secret herbs & spices storage

And if you’re lucky, you can spot the Colonel and he’ll give you a code for a real 8-piece bucket of KFC, FREE!

“People haven’t been going out in the real world but they sure are hanging out in Animal Crossing. So if they can’t dine in the stores, we thought it’s just apt that we open a KFC branch right on their gaming tablets. It comes in perfect timing too! Because our creatives are addicts of Animal Crossing,” says Eia Garcia, Creative Director at Ogilvy.

“This lockdown, KFC Dine-in is open for a limited number of people. So we thought it’s just apt that we open a KFC branch right on their gaming tablets. It comes in perfect timing too! Because our very own Ogilvy creative team are addicts of Animal Crossing,” says Garcia.

Ogilvy meticulously designed the consumer experience of the whole island. While KFC released a promo in-game: free bucket of 8-piece chicken redeemable in the real world. With Ogilvy and KFC Clients’ collaborative effort, we sure made this initiative a virtual simulation of the KFC fired up experience.

Want to enter the KFC Animal Crossing Island? Follow @kfcphilippines on Facebook and wait for the daily Dodo code.

    We'd love to hear from you.