Staff Writer
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Ogilvy conceptualises the launch film for the new Vi (Vodafone-Idea)

This article was originally published by Campaign India.

It has been an absolute honour to have been a communication partner to Vodafone Idea Limited, in a journey across decades, since their inception. As always, Ogilvy and Vi will remain stronger together, now and forever.

Vi is future ready and is committed to dynamically serve and enable the ‘digital society’. A brand film conceptualised by Ogilvy to announce the new identity has also been unveiled.  

Ravinder Takker, MD and CEO, Vodafone Idea, said, “Vodafone Idea came together as a merged entity two years ago. We have, since then focused on integrating two large networks, out people and processes. And today, I am delighted to present Vi, a brand that will bring important meaning to lives of our customers. Indians are optimistic and want to get ahead in life. They would love a credible partner to help them on this journey. Vi’s positioning is built around this promise and will focus on meeting the customer needs to help them thrive.”  

Kavita Nair, chief digital transformation and brand officer, Vodafone Idea, said, “Vi leverages the strength of two of India’s most loved brands, Vodafone and Idea. Vi is vibrant, exciting and throbs with the spirit of rising India. It is committed to help every Indian move ahead in life. Vi is dynamic, flexible, fluid and always on. In the months to come Vi will continuosly unpack exciting possibilities for its customers. Vi is built for the new age and for the connected ecosystem. We invite everyone to join this exciting journey as we move towards building a better tomorrow.”

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