‘[email protected] is not an agency’ – David Dahan at Mumbrella360 Asia
This article was originally published on Mumbrella.
At Mumbrella360 Asia in Singapore, [email protected] CEO David Dahan started off his session dismissing what was perhaps the most persistent misconception about the recently launched initiative, and said: “We are not an agency and do not want to be one. The reason why this was created was to try and answer a fundamental question: how do we best manage a global brand in today’s world? We are currently doing this for one client only – Unilever. This is not an experiment or a pilot. It is our life.”
Dahan elaborated on how [email protected] was conceived, while reminding the audience that it was just six months old in its current shape and form: “At that age, we have learnt how to scream and maybe how to start walking. But we still have a lot to learn”.
Read in full here.