Wanda Group has found an opportunity to lift Danzhai people out of poverty and show the beauty of their hometown. Amidst the green mountains and waters, Wanda Group has established a unique Miao-style “Danzhai Wanda Village”. Under Ogilvy’s strategic recommendations, 52 outstanding individuals from all walks of life were invited, each serving a week as rotating mayor, using their influence and expertise to promote the uniqueness of Danzhai. The 52 mayor’s project has been going for more than three years. Up until now, the number of mayors has reached 116, and the project continues to expand its influence around the world and attract visitors to boost the economy of Danzhai.